The British Cowards, that is, not the French Cowards nor the Canadian Cowards nor . . . I think you get the picture. There are a lot of Cowards bands out there, and this one is probably the least well-known of the bunch. Perhaps this album will change that.
The mix of 80s pop, electronic disturbances and garage sounds certainly bring to mind a certain Mark E. Smith experience, but Cowards sticks to its own brand of looniness. Throwing deconstructed hooks over a slinky groove is just one way these folks show they know their way around commercial demolition.
Not unlike the Fall, Cowards take a while to settle in. This is definitely a band more suited for cult "fame" than widespread appeal. There is simply too much to take in on a single listen, and I didn't rear a single cut that would make sense as a commercial single. I intend that as a compliment, but it's also a sincere observation.
This one improves as it ages. Give it a few spins and see if you can get it out of your ears. Hasn't happened for me yet.
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